Kissan Call Centre
In view of the fast development of communication network in the country Government of India dedicated Kissan Call Centres with Toll free telephone no.1551 to the nation on 21st Jan. 2004, to enable the farmers for easy and instant access of information on the problems related to the crops, seeds, fertilizers, pesticides commodity prices, veterinary etc. One such level-II at Kissan Call Centre is attached to the ATIC of the University. The diverted calls received from the Level – I KCC is being answered by the SMS of the University Consultancy Cell at Level-II.
The Kissan Call Centre consists functionaries at three levels
Level-I The basic call centre interface, with high quality bandwidth telecom and local language proficient Agriculture graduates.
Level-II Subject Matter Specialists on concerned important crops and enterprises, connected through good bandwidth telecom and computer connectivity and
Level-III The Management Group to ensure ultimate answering and resolution of all the farmers queries which are not resolved at Level-II.
The Professionals (Level-I agents) engaged the basic call centre would answer majority of calls of farmers. The unanswered queries will be diverted to Level-II experts located in State Agricultural Universities, Agricultural Department, Horticulture Department, Animal Husbandry Department, Marketing Department, Indian Institute of Horticultural Research, Central Silk Board etc. All unanswered and recorded calls will be sent to Nodal Directorate (Coconut Development Board) for answering in off line mode.